A Finder survey of 1009 respondents reveals that one in two Australians – equivalent to 10.5 million people – have shopped or plan to shop during some of the biggest sales events of the year.
Black Friday and Boxing Day are in a dead heat, with one in three (29%) respondents planning to take part in both events. This is followed by Amazon Prime Day (14%), Afterpay Day (10%), and Cyber Monday (13%).
Respondents have already spent $607 each on average across the sales – equivalent to $6.3 billion nationally. But they’re only just getting started and are expected to spend a further $722 each on average on upcoming sales before the end of the year – that’s $7.5 billion nationally.
Finder Editorial Lead Chris Jager says Aussies are gearing up for the annual bargain bonanza.
“With rising costs and economic uncertainty, finding ways to save is more important than ever,” he says.
“The upcoming sales events offer a fantastic opportunity to save on holiday gifts and essentials.”
Of those planning to shop at the big sales events this year, clothes and shoes (62%) top the priority list, followed by electronics and gadgets (41%).
Shoppers also have their eyes set on beauty, skincare, and makeup (33%), as well as food and alcohol (29%), accessories (29%), and toys (26%).