Wednesday, April 17, 2024

Aussies want Aussie made

(Image caption: AUSMADE-GTA)

Nine in 10 Aussies believe that the country should be producing more products locally, following the Covid-19 pandemic.


The research found by Roy Morgan finds that Australians key motivations for manufacturing locally include:

  • To reduce Australia’s reliance on other countries (38%)
  • Create jobs (26%)
  • Support Australian business and industry (26%)
  • A safeguard for vulnerable international supply chains (20%)
  • To strengthen Australia’s economy (16%)

“Australia’s over-reliance on imported products has been highlighted during the Covid-19 pandemic,” says Australian Made Chief Executive, Ben Lazzaro.

“This research indicates that Australians are placing priority on manufacturing self-sufficiency and job creation along with renewed appetite to address the imbalance between locally made and imported products, to ensure Australia’s long-term prosperity.”

Mr Lazzaro continues to say that manufacturing locally brings on so many benefits, which has been noticed by Australians in recent times.

Roy Morgan CEO, Michele Levine says: “More Australians are now organising delivery of products; doing online research prior to making a purchase; shopping online, both in stores they would usually visit and different stores.

“And critically since Covid-19 Australians have an ever-greater preference for Australian Made products.”

Australian Made’s website has doubled in online traffic, in April to June compared to the same period last year.

Mr Lazzaro says that 43% of Australians are now more likely to look for country of origin labels on products.

To find locally made goods, visit online directory of genuine Aussie products at

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