(Image caption: AUSMADE-GTA)
Nine in 10 Aussies believe that the country should be producing more products locally, following the Covid-19 pandemic.
The research found by Roy Morgan finds that Australians key motivations for manufacturing locally include:
Sponsored ContentLook local – manufacturing excellence in your own backyard
Look to support local manufacturers who have the innovation and design capability to accelerate your production rather than paying inflated international prices for your machinery.Read More
- To reduce Australia’s reliance on other countries (38%)
- Create jobs (26%)
- Support Australian business and industry (26%)
- A safeguard for vulnerable international supply chains (20%)
- To strengthen Australia’s economy (16%)
“Australia’s over-reliance on imported products has been highlighted during the Covid-19 pandemic,” says Australian Made Chief Executive, Ben Lazzaro.
“This research indicates that Australians are placing priority on manufacturing self-sufficiency and job creation along with renewed appetite to address the imbalance between locally made and imported products, to ensure Australia’s long-term prosperity.”
Mr Lazzaro continues to say that manufacturing locally brings on so many benefits, which has been noticed by Australians in recent times.
Roy Morgan CEO, Michele Levine says: “More Australians are now organising delivery of products; doing online research prior to making a purchase; shopping online, both in stores they would usually visit and different stores.
“And critically since Covid-19 Australians have an ever-greater preference for Australian Made products.”
Australian Made’s website has doubled in online traffic, in April to June compared to the same period last year.
Mr Lazzaro says that 43% of Australians are now more likely to look for country of origin labels on products.
To find locally made goods, visit online directory of genuine Aussie products at australianmade.com.au.