Australia Post in partnership with reo, powered by oOh!media, will trial its first in-store screen retail media network across 60 Victorian locations.
Leveraging reo’s “best-in-class” retail media expertise, the in-store screen network is expected to engage Australia Post’s customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.
Providing advertisers with opportunities to deliver targeted and contextual messaging, reo’s comprehensive retail media solution, including hardware, software, and services, will enable Australia Post to launch its in-store network “quickly and efficiently”. Australia Post will use reo’s experienced sales team to assist with the media sales, allowing Australia Post to focus on core business functions.
Australia Post General Manager Enterprise Brand and Retail Marketing Aimee Dixon says Australia Post’s network of retail outlets offer’s brands an innovative way to engage with consumers.
“By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria,” she says.
“Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”
oOh! Chief Retail Media Officer Neil Ackland says the company is thrilled to be working with Australia Post.
“reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers,” he says.
“Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”