Tuesday, May 21, 2024

Australian ingenuity under the spotlight

From the ‘Dunny Buddy’ (an outdoor toilet roll holder) to the ‘Strucket’ (an all-in-one strainer bucket), Australians are among the most ingenious makers and creators in the world and Australian Made Week from the 20-26 May is our chance to celebrate all that we create.

This year’s Australian Made Week Ambassador, singer songwriter Jessica Mauboy, headlines an all-star cast of home-grown Aussie brands carrying the iconic green and gold kangaroo logo – signalling their Australian Made credentials.

“From the Black Box Flight Recorder and even WIFI – we Aussies have a reputation and passion for creating things,” she said. “For me it’s my music and I’m excited to lend my voice to celebrating the ingenuity of other Australians who put their heart and soul into producing home-grown products.”

Australian Made Chief Executive, Ben Lazzaro, said Australian Made Week aimed to put the spotlight on genuine Aussie goods.

“When we buy products bearing the iconic Australian Made green and gold kangaroo, we are helping all Australians enjoy the lifestyle that makes us the envy of the rest of the world,” he said.

“Australian Made Week is an opportunity for us to become more conscious about our purchases – because choosing Australian Made over imported goods, can have a huge impact. In fact, if each household spent an extra $10 weekly on Australian Made products, it would generate almost an additional $5 billion to the Australian economy and could create up to 9000 new jobs,” Mr Lazzaro said.

New Roy Morgan research shows that:

  • 91% of Australians want to see more Australian Made options
  • 72% are seeking to buy more Australian Made products in the next 12 months
  • Nearly 90% of Australians would be more likely to buy a product if they knew it was Australian made
  • 77% of Australians are willing to pay more for Australian made products.

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