Research from Roy Morgan has shown that one in five Australians buy air fresheners or deodorisers in an average four weeks.
Australians over 65 were the most likely demographic to buy the products (23.9 per cent), compared with 12.3 per cent of under-25s and 16.2 per cent of 25-34 year olds. Smokers (27.9 per cent) were more likely to buy air fresheners and deodorisers than pet owners (20.6 per cent of dog owners, 20.8 per cent of cat owners).
“Certainly, factors such as age, smoking and pet ownership contribute to a consumer’s decision to buy these products, but their interest in general household cleanliness and hygiene appears to be just as influential,” Roy Morgan Research Industry Communications Director Norman Morris said.
There was a correlation between Australians who had a broader concern with household cleanliness and the purchase of air fresheners. Half of Australians who buy these products can’t relax until they know their house is clean and tidy (well above the population average of 40.4 per cent).