Australia’s Own has been making delicious plant-based and dairy milks since 1995. Being a regular on the retailer shelves in Australia and across Asia with little packaging updates, it was time for Australia’s Own to get some Aussie loving and evolve the brand into the year 2022 and beyond.
Noumi Limited reached out to Jam&Co to create a distinct visual identity for Australia’s Own with a common look and feel across dairy milk and plant-based milks, setting the brand apart from the rest.
“The brand should always reflect the feeling of joy that Aussies are known for. Linking that with some clever tag lines and you are on the way to creating a winner,” says Jam&Co founder and CEO Jennifer Segail.
Celebrating Australia and the goodness it brings is at the forefront of the transformation.
“Working with Jam&Co on this journey has been a pleasure since day one. The emotion, love and time put into the brand from all is what’s made the outcome so special,” says Australia’s Own Marketing Manager Hamish Thomson.
Australia’s Own new-look packaging is now on shelves nationally and the SE Asia region, and is supported with an advertising and social campaign.