Asembl has brought Baileys Original Irish Cream Liqueur into the ice cream aisle with the launch of the alcohol-free Magnum Mini Inspired by Baileys. 

Produced at The Magnum Ice Cream Company’s Minto facility in Sydney, the new mini-sized stick combines the “distinctive flavour of Baileys with velvety vanilla ice cream, Magnum’s signature cracking chocolate and crunchy croquant biscuit pieces”.

Diageo Senior Licensing Manager Declan Hassett says Baileys is excited to partner with Magnum, to bring the distinctive taste of the liqueur into an unexpected new format.  

“This partnership builds on the success of Baileys’ long-standing licensing program, which extends the brand beyond the bottle through carefully selected partnerships that strengthen its relevance and create exciting new consumer experience,” he says.

The Magnum Ice Cream Company ANZ Marketing Director Kalli Swaik says consumers continue to seek out small moments of indulgence, and collaborations between iconic brands are a powerful way to bring something new and exciting to familiar categories.  

“Magnum and Baileys share a heritage of premium indulgence, making this a natural partnership,” she says. “By combining the distinctive taste of Baileys with Magnum’s signature cracking chocolate experience, we’ve created a product that delivers the best of both brands in a completely new way.”

Magnum Mini Inspired by Baileys is now available at Woolworths and independent retailers in a pack of six (RRP $12), rolling out at Coles from 12 October.