Digital Executive Mark Britt has joined the eftpos team as CEO of Beem It, and he’s coming in hot with plans for a new national rewards platform for Aussie consumers.
The rewards platform will aim to take the Aussie-grown mobile wallet to the next level.
Mr Britt’s vision for the business includes extending the digital wallet experience into the physical world.
It can be revealed that Beem It will soon enable discounts and offers, an all-in-one loyalty wallet, gamified social rewards, promotions supporting local businesses with more updates to be announced in the future.
CEO of eftpos, Stephen Benton comments: “Mark embraces the start-up mindset required to deliver the necessary speed to market and intensity of meeting customer needs. Which is critical as the eftpos Group has big aspirations for Beem It, both in terms of the role it will play in Australia as the lifestyle app for all Australians and for the eftpos Group broadly to progressively cover new ventures for the Group.”
Mr Britt says, “Beem It already has a loyal user base of over 1.4 million Australian members, with over 200 million social connections between them, so there is a great opportunity to make Beem It available to more people with more services and features, whilst creating an Australian digital marketplace focused on delivering value for all users.
“Australians are already using digital wallets to pay for everyday expenses and eftpos recognises they key growth opportunities are linked to how the value-added services that wrap around the digitised payment are achieved.”
eftpos has an agnostic approach to mobile payments. It’s mobile transactions grew more than 400% year on year in May 2021 across all supported mobile ecosystems and from April to May 2021 alone, there was 13% growth in eftpos mobile transactions.
Mobile and digital wallets are an important part of eftpos’ mobile strategy and with the continued rise of digital wallets and in-store mobile initiated transactions as the most common types of contactless forms of paying.