Tuesday, June 18, 2024

Bega Group announces partnership with Naked Life Lifestyle beverages

Bega Group is adding the Naked Life Group’s (NLG’s) lifestyle beverage range to its portfolio following a new partnership that will see the Bega Group take on sales, marketing and distribution of NLG’s better for you lifestyle beverage range.

From September 2023, the Bega Group will be the exclusive distributor of NLG’s lifestyle beverage range including soda, iced tea, bubble tea and sparkling nootropics (excluding their non-alcoholic cocktail, spirits, and mixers range), enabling these products to become more widely available to the Australian market through the strength of the Bega Group’s sales team and supply chain.

Bega Dairy and Drinks Executive General Manager Darryn Wallace says it is a proud day for the business.

“The Bega Group is excited to take another step towards achieving its business purpose of creating great food for a better future. Our passion for high-quality Australian food and beverages coupled with almost 125 years of experience makes us the perfect fit to bring Naked Life’s range to more Aussies,” Mr Wallace said.

“This partnership has offered us an exciting opportunity to round out the Group’s beverage portfolio. With Naked Life Group’s great tasting lifestyle beverage range and their ability to continually innovate to meet evolving consumer needs, we will now be able to offer our customers a larger, more versatile drinks offering from milk beverages, to juice and now lifestyle drinks.”

Naked Life was inspired by the ambition to create a world where choosing to drink healthier beverages doesn’t mean compromising on taste. In addition to its current range of sparkling nootropics and reduced sugar bubble teas, NLG’s Lifestyle range includes a newly refreshed variety of soda and iced tea products that are naturally sweetened, free from artificial colours and flavours, and sugar free. “In the last 12 months alone, sugar free beverages have been growing at three times the rate of full sugar beverages in convenience, indicating a strong consumer demand for sugar free offers like this[1].”

Naked Life founder and Managing Director David Andrew explains what the announcement means for Naked Life.

“As a startup Australian business, the opportunity to work with the Bega Group, one of Australia’s most trusted food and beverage businesses is extremely exciting. This partnership will be a key part to fulfilling our goal of delivering our promise of tasty refreshing drinks with low or no sugar to more Australians, and to become Australia’s largest better for you beverage business,” Mr Andrew said.

“Working together, we can bring everyday Australians a range that provides a healthier alternative to many other carbonated beverages currently in the market, while losing none of the yum.”

The Naked Life lifestyle range is housed under the Naked Life Group (NLG), also producers of Australia’s “number one” non-alcoholic cocktail range[2] and was crafted to “deliver all of the taste and impact, with none of the nasties.”

The range consists of sugar free Soda & Iced Tea, No Added Sugar Sparkling Nootropics, and 50% Less Sugar & All Natural Betta Boba Bubble Iced Teas “with more exciting low sugar innovation planned for 2024 and beyond.”

Naked Life’s lifestyle beverage range comes in 100% recyclable 250ml-350ml cans and is available from selected retailers across Australia.

[1] Source: IRI AU Convenience Scan, Value $, MAT 30/07/2023.

[2] Source: IRI AU Grocery Scan, Value $, MAT 22/08/2023.

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