Bega Peanut Butter has launched its first ever flavoured peanut spreads range, introducing two playful new varieties: Creamy Caramel and Marshmallow Raspberry flavours.

Marking a milestone for the iconic Aussie brand, the new range brings a dessert inspired twist to classic peanut butter, crafted for moments when “a spread feels more like a treat than an everyday staple.”

The Creamy Caramel flavoured peanut spread blends the familiar smoothness of Bega Peanut Butter with a rich caramel flavour, delivering the perfect sweet-and-salty combination.

Meanwhile, the Marshmallow Raspberry flavoured peanut spread offers a crunchy texture with nostalgic rocky road-inspired flavours, combining roasted peanuts with flavours of sweet marshmallow and tangy raspberry for a “seriously moreish” bite.

Designed to tap into growing demand for treat-style spreads, the new additions create more opportunities to enjoy Bega’s peanut spreads beyond breakfast – from a 3pm pick-me-up to an after-hours snack.

“We know Australians love Bega Peanut Butter, but they’re also increasingly looking for little moments of indulgence, especially at the end of the day,” said Tess Penfold, Brand Manager of Bega Peanut Butter.

“With our new Creamy Caramel and Marshmallow Raspberry flavoured peanut spreads, we’ve taken the trusted taste people know and love and dialled it up into something more playful and treat-like – perfect for those end of days moments when you want something a bit special.”

While delivering a more flavour-led and indulgent experience, the new range stays true to the quality and trust that has made Bega’s Peanut Butter a household favourite across Australia for more than 60 years.

“Whether it’s dipped in with a pretzel, or enjoyed straight from the spoon, Bega Peanut Butter’s latest flavoured peanut spread creations are set to redefine sweet treat moments for Australians everywhere.”

The new range is now available at supermarkets nationwide.