Tuesday, June 18, 2024

Bega unveils plant based cheese range

Bega Group (Bega) has introduced an extension to its varied product portfolio, with the arrival of its Australian made and owned plant-based cheese style range under its namesake for the first time since it was established in 1899.

Bega Plant Based Cheese is made in Strathmerton and packed in the Bega Valley with imported and local ingredients by Bega Cheese Limited. The local ingredients are sourced Australia wide.

The launch of Bega’s Plant Based Cheese, in sliced and shredded formats, is a step towards making Bega’s expertise more available to those following a plant-based diet.

“With one quarter of Aussies now consuming plant-based dairy[1], be it vegans or flexitarians, Bega’s knowledge of dairy craftmanship gives them the credentials to create a great cheese-style product for those who are seeking a plant-based product or looking for a dairy free -friendly option.”

“The launch of Bega’s Plant Based cheese is an important evolution to ensure that Bega Group is positioned to take advantage of the growing plant-based segment. We have credentials in cheese making and we’re excited to leverage this knowledge and expertise to create a great tasting dairy free range under the Bega brand,” says Bega Foods General Manager Marketing Matt Gray.

Bega Plant Based Cheese Marketing Manager Niamh Farrell added, “Bega’s Plant Based Cheese range has undergone sensory testing to create a smooth, creamy, cheese-style product that delivers on texture and taste. The range is proudly in line with the quality of Bega’s great portfolio of products that our consumers know and love.”

Bega is a proud food company that has been delivering great food to Australians for over 123 years. The opportunity to introduce a plant-based cheese alternative is an exciting extension to Bega’s portfolio to date.

“Bega Plant Based Cheese is all Bega, no dairy. Bega is passionate about food and want to make sure everyone can enjoy our new Bega Plant Based Cheese. It has a great cheesy flavour and most importantly, it melts in toasties!” Ms Farrell said.

Bega Plant Based Cheddar Cheese Style is available at Coles now, and independent stores from July.

[1] ‘How Important Is Vegan Food and Drink To Australia’, Mintel, 16/06/21.

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