Monday, June 17, 2024

Betadine launches antibacterial lozenges

The leading sore throat gargle brand has launched Betadine Sore Throat Lozenges to provide consumers with another option in their battle against sore throats.

“Australians told us they want an on-the-go solution for relief of sore throats,” said Mike Abbott, Head of OTC Marketing and Innovation for Sanofi Consumer Healthcare (the Australian distributor of Betadine).

“In response, Betadine now offers Betadine Sore Throat Lozenges, an antibacterial, on-the-go solution for fast, soothing and effective relief from the discomfort of a sore throat,” he said.

Mr Abbott said Betadine Sore Throat Lozenges are a great companion product to Betadine Sore Throat Gargle.

“People can use Betadine Sore Throat Lozenges throughout the day for effective relief and to help kill bacteria which can cause sore throat and minor mouth infection,” he said.

The launch of Betadine Sore Throat Lozenges will be supported by a great new campaign featuring the Betadine bacterium, Brutus.

“Brutus has been popular with our consumers over the past year,” Mr Abbott said. “We’re excited to be bringing him back again this year to see how he deals with the appearance of antibacterial Betadine Sore Throat Lozenges.”

The launch of Betadine Sore Throat Lozenges will also be supported by a range of point-of-sale material and, in the lead-up to the sore throat season in May, special offers will be available.

RRP: 16-pack, $6.29, 36-pack, $9.99.

Stockist inquiries: 1800 732 273.

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