Asembl has brought together Menz Violet Crumble with General Mills’ Betty Crocker for a range of “shatteringly delicious” brownie and cookie mixes.  

Featuring a nostalgic Australian twist, the new Betty Crocker range includes a Violet Crumble Cookie Mix and Brownie Mix, each combining a rich chocolatey honeycomb flavour with indulgent chocolate-coated honeycomb pieces.  

The range is designed for both novice bakers and seasoned home cooks, delivering a bakery-style experience straight from the oven. As it bakes, coated honeycomb pieces melt into the mix, creating pockets of chocolatey crunch against soft, fudgy brownies and cookies.  

“We know Australians are always looking for fun and simple way to create moments of joy at home through baking,” said Surini Perera, ANZ Marketing Director at General Mills.

“This collaboration brings a nostalgic favourite into that experience in a way that feels both familiar and exciting, delivering something familiar with a twist”.

Menz Confectionery National Marketing and Licensing Manager Polly Love says Violet Crumble has been an iconic part of Aussie snacking for generations, loved for its shattering honeycomb and unmistakable crisp texture. 

“Bringing that into home baking is a natural extension for the brand, giving Australians a new way to enjoy a classic they’ve grown up with,” she said.

“With World Baking Day around the corner on Sunday 17 May 2026, it’s the perfect time to see a much-loved favourite take on a new role in the kitchen.”

The Betty Crocker x Violet Crumble Cookie Mix (RRP $7) and Betty Crocker x Violet Crumble Brownie Mix (RRP $7) are available now in the baking aisle at Coles, Woolworths and IGA stores across Australia.