Sunday, June 16, 2024

Beverage industry launches DrinkFacts

The Australian Beverages Council has launched DrinkFacts, a consumer campaign and hub with up-to-date facts and information about the drinks industry covering topics such as health and wellness, sustainability and the environment and advertising and marketing.

Research conducted in 2021 by the Australian Beverages Council found that Australians want more accessible and general information about the non-alcoholic drinks they consume, including breaking down the ingredients, how and to whom they are marketed, and what happens to their recycled drink containers.

“Australians have never been more conscious about the power of their choices,” says Australian Beverages Council CEO Geoff Parker. “They actively seek information to make informed choices on their health, environment and community. As the industry body representative, we think it’s important that we provide easily accessible information to help people make those choices. That is why we created DrinkFacts”.

Aimed at all Australians who want more information about non-alcoholic drinks, the hub features topics of interest, including:

  • Ways to recycle and how the industry is part of the circular economy
  • Details on the importance of hydration
  • Information on drink ingredients and functional consumption.

The activity is supported by campaign ambassadors, including environmentalist Tim Silverwood and nutritionist Kathleen Alleaume.

“I’m pleased to support DrinkFacts, a great new resource that illustrates how the industry is taking major steps in recycling and embracing the circular economy to keep containers out of landfills, and the ocean. With most Australians now able to participate in container refund schemes, the vision of a circular solution to beverage containers is fast becoming a reality. The DrinkFacts hub is full of great information to help all Australians be part of the solution”, said Tim Silverwood.

The launch of DrinkFacts follows several recent initiatives led by the industry body, including the Sugar Reduction Pledge announced last month.

For more information, visit drinkfacts.com.au and via socials @drinkfactsau.

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