BioPak has appointed Guy Brent as its new CEO, effective 2 February.  

Mr Brent joins BioPak after 14 years with the Woolworths Group, where he was instrumental in several senior leadership roles leading brands such as Cellarmasters, Pinnacle Drinks, BWS and the Woolworths Food Company.  

Most recently, Mr Brent was Managing Director of the Woolworths Food Company, spearheading large, complex food production and food service operations, driving private label brands and product development including sustainable packaging solutions. He has a strong track record of driving innovation, working closely with suppliers and customers across the food system.  

The BioPak Board describes the new leadership position as a pivotal chapter for the company. 

“We are delighted to welcome Guy Brent to BioPak as CEO. His proven people-first leadership approach, strategic focus and track record of delivering outstanding commercial performance make him exceptionally well-placed to lead the business through its next phase of growth,” says the Board. 

In his new role, Mr Brent will lead the company’s strategic growth, innovation, and operational excellence, all while championing purpose-led advocacy to accelerate circular solutions and drive systemic change. 

BioPak says its next chapter will focus on scaling and accelerating the company’s sustainability leadership on the global stage, while staying true to its founding mission to build regenerative, circular solutions that give materials new life at every stage. 

Commenting on the new appointment, Mr Brent says he’s excited to join the organisation at a significant time of growth for the company.  

“I’m honoured and incredibly proud to be appointed CEO of BioPak,” he says. 

“BioPak’s genuine commitment to sustainability, and its track record of leading positive change in the packaging industry, is truly compelling. It’s rare to find a business where purpose and performance are so closely aligned, driving strong growth, and I am excited to capitalise on this momentum. 

“With a strong foundation, clear purpose and significant opportunities ahead, I look forward to working with the team to deliver long-term value for our customers, partners and broader stakeholders, building upon the founding values, entrepreneurial spirit and unwavering commitment to protecting the environment.” 

Mr Brent succeeds former CEO and co-founder Gary Smith.