The iconic Australian manufacturers will team up to develop and manufacture a nutritional range, including high-quality infant formula.
The partnership will leverage skills and strengths of both organisations: Blackmores has deep nutritional expertise, understanding of consumer health needs and distribution, and Bega, through its Tatura subsidiary, has unrivalled experience and scale in manufacturing milk powders in Australia.
In a first-quarter letter to shareholders, Blackmores CEO Christine Holgate said, “Blackmores and Bega are iconic Australian brands and share a long history of producing quality products”.
“Together we have highly complementary experience … this experience is matched by a strong alignment on sustainable sourcing and ingredient traceability as well as shared corporate values.
“We’re developing the range of Blackmores and Tatura products to ensure we have an offering that meets the highest-quality standards, with premium ingredients. We are aware from our presence in the Asia region that there is significant demand for infant formula and we believe that, with the combination of Blackmores and Bega, we’re uniquely positioned to support those women unable to breastfeed.”
Bega will be the exclusive supplier of the Blackmores and Tatura formulations, which will be available early next year.
The announcement on Thursday morning resulted in Blackmores’ share price passing the $200 mark.