Blue Ribbon teams with Darrell Lea

blue_ribbon_darrellea_ProdStreets Ice Cream and Darrell Lea have joined forces to create two new ice-cream flavours that they predict will become family favourites.

Blue Ribbon Darrell Lea Peanut Brittle Crunch and Blue Ribbon Darrell Lea Coconut Rough Chips will hit freezers alongside Blue Ribbon Golden Gaytime, which launched last year to claimed “huge success”.

Streets says this latest innovation within the Streets Ice Cream portfolio signals its growing expansion and increased focus on developing ultimate, frozen, take-home treats that showcase incredible flavours that the entire family can enjoy.

“Blue Ribbon is a true-blue Aussie favourite and Darrell Lea is one of our iconic chocolate brands, so we were thrilled to be able to bring these two classics together at last,” said Streets Ice Cream Marketing Director Anthony Toovey.

“Innovation is key for us and in this highly competitive market and it’s important we meet the increasing demand from flavour fanatics who are looking for a new after dinner sweet treat.”

Blue Ribbon Darrell Lea variants are available in ice-cream freezers now at all leading grocery stores, including Woolworths, Coles, IGA and selected convenience stores at $6.99 (RRP) for a 1.25lt premium tub.