Tuesday, June 18, 2024

Bobby launches low sugar soft drink

Bobby is a new soft drink that’s revolutionising the beverage category with its full flavour, low calories, low sugar, and added prebiotics for a happy gut.

With only 32-40 calories per can, Bobby is the ultimate alternative to the average soft drink. The refreshing beverage brings together big, thirst-quenching flavours with essential health benefits, incorporating a premium all-natural prebiotic scientifically proven to aid digestion, boost beneficial gut bacteria, and enhance overall well-being, according to the brand.

Low in sugar, Bobby has purposefully chosen to use “tiny amounts of sugar to create the perfect balance between taste and health.”

“Our mission is to redefine what soft drink is to everyday Australians by offering a truly exceptional and enjoyable beverage that doesn’t compromise on health or taste,” says Bobby founder and Managing Director Kristian Johannsen.

Embracing its roots in Melbourne, Australia, Bobby “embodies sustainability in every step of its journey. With environmental consciousness at its core, the company is committed to minimising its ecological footprint and fostering a greener future.”

“We believe in setting sustainability standards right from the start, making it an integral part of our business model and not just an afterthought,” Mr Johannsen said.

Bobby’s environmentally friendly packaging is fully recyclable, featuring recycled aluminium cans and cardboard slabs. The company continually explores ways to reduce, reuse, and recycle. “We’re here to make a difference, both in taste and sustainability. With each sip of Bobby, our customers can indulge guilt-free, knowing they are contributing to a company that genuinely cares about the impact it makes.”

Vanilla Cola and Doctor Bobby are available at independent retailers and online at drinkbobby.com.

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