A partnership between BP and David Jones will give customers access to locally sourced, ready-made meals and other fresh, quality offers at selected BP sites.
The partnership combines David Jones Food’s exclusive, high-quality product range with BP’s global expertise in convenience retailing and national footprint.
The new range will see more than 350 products on offer, including food-for-now and food-for-later options. It will also comprise a diverse range of fresh items such as sandwiches, sushi and David Jones Food’s top-selling free-range rotisserie chicken, along with pre-prepared meals and long-life groceries.
Over the next six months, 10 sites, said to be strategically positioned around major arterials and key suburban regions of Melbourne and Sydney, will be transformed to showcase the new offer that has been designed with busy, urban, health-conscious customers in mind.
BP’s mission to ‘transform’ convenience
BP Australia Vice President of Sales and Marketing Brooke Miller says the traditional service station offer of today will not fulfil the retail customer needs of tomorrow.
“BP’s vision is to transform convenience retailing in Australia,” she said. “Enhancing our brand via strategic partnerships underpins our strategy to deliver market-leading fuels, technology, rewards and convenience offers to Australian consumers.
“The new stores will invite customers to explore the future possibilities of retail convenience in Australia. Drawing on the very best of each partner, the contemporary design will be ideal for our customers to shop the fresh, vibrant David Jones Food range or enjoy BP’s Wild Bean café.
“Multiple shopping missions will be catered for and BP’s high-quality offers won’t change; premium fuels will be available on the forecourt, the core range of drinks, snacks and café items will remain, and customers in a rush will be able to use the BPme app or a self-serve kiosk to beat the queue.”
‘Exciting’ chapter for David Jones Food
David Jones Food Managing Director Pieter de Wet says the launch of this partnership marks an “exciting new chapter” for David Jones Food.
“Consumer behaviour is changing and demand for fresh, food-for-now and food-for-later options continues to grow,” he said. “Customers expect convenience and quality to go hand in hand, and our collaboration with BP enables us to share the David Jones Food offering with more customers than ever before.”
Insights gathered from the initial 10 sites will inform the next phase of development for the partnership. BP and David Jones are expected to expand the offer to additional sites within BP’s national retail network.