The Australian growers of West Australian-bred Bravo apples will harvest approximately 25% more fruit which will be available on east coast supermarket shelves this winter as consumer demand for the fruit grows.

Managing director of leading Australian fresh fruit supplier WA Farm Direct, Jenny Mercer, said the increase in volume was due to additional plantings and orchard maturity. WA Farm Direct is the licensed marketer for the sale and distribution of Bravo apples in Australia.

“Plantings are increasing in all key growing states with plans to support both domestic and export markets over the next decade. Some trees are mature and in full production while younger plantings are still maturing,” Ms Mercer said.

“Our growers are the lead characters in the Bravo story and the brand’s success is testament to their efforts. They are passionate producers who have a rich tradition of growing superb Australian apples forged by generations before them. Their apple-growing expertise, combined with world-leading technologies from farm to table, is now being passed on to the next generation of growers.”

Bravo apples were launched in Western Australia in 2016 and have been available on the east coast in small volumes since 2019.

Characterised by their striking deep burgundy skin and flesh that stays white longer than other apples, Bravo apples were a household name in Western Australia and are gaining ground as a consumer favourite on the east coast, says Ms Mercer.

Bravo apples are available nationally from May to December.