Brownes Dairy has expanded beyond the Western Australian market with the launch of a new prebiotic yoghurt pouch for kids.
This is the first time the 133-year-old company has taken a yoghurt product nationally.
“We’ve always had an appetite to share our products with the rest of Australia, and growing Brownes Dairy’s presence outside of WA has been a long-term ambition,” Brownes Dairy spokesperson Nicole Ohm said.
The company’s partnership with Woolworths will see the new Brownes Dairy Wiggles Yoghurt Pouches for kids stocked across Australia. The product is said to be the only yoghurt pouches for kids to contain both prebiotics and probiotics in the country.
“We all know about probiotics, the live cultures that aid in digestive health, but many people are unaware of the importance and even the existence of prebiotics,” Ms Ohm said.
“Think of prebiotics as food for your probiotic – it helps the good bacteria grow, giving our yoghurt pouches an extra boost for kids.”
An ‘innovative’ company
Brownes Dairy was recently named as one of the country’s most innovative companies as part of the Australian Financial Review’s BOSS annual awards. They were the only dairy company to make the list.
“At Brownes Dairy, we’re always looking to innovate to create the most nutritious and tasty products for our little ones and being the first in Australia to create yoghurt pouches for kids with both prebiotics and probiotics solidifies our recent honour of being named one of AFR Boss’ Most Innovative Companies,” Ms Ohm said.
The prebiotic used in the Brownes Dairy yoghurt pouches is a fibre extracted from a plant called chicory root using hot water.
Another health benefit of the yoghurt pouches is that they are an all-natural and non-GMO product, with no added sugar, artificial colours or flavours and is preservative and lactose free.
The pouches can be recycled specifically via REDcycle bins at Coles and Woolworths.