Thursday, July 7, 2022

Bulla continues line of Innovation

Bulla Dairy Foods has relaunched its Creamy Classics ice-cream range with a new look. Made with fresh cream and full-cream milk, Bulla has added on-trend flavours to the range with the introduction of Salted Caramel tubs and sticks and Choc Chip sticks.

“Bulla’s products have been a favourite with Australian consumers for more than 100 years due to the consistent flavour and quality taste, but we are constantly evolving our flavours to meet the needs of Australian families,” Bulla Dairy Foods General Manager Sales, Marketing and Innovation Nick Hickford said.

The additional old faithfuls are Cookies and Cream (tubs and multipacks), Vanilla (tubs and ‘minis’ multipack), Mint Choc Chip (tubs) and Choc Chip (tubs).

Bulla’s new packaging highlights the Australian-made and owned positioning of the brand with the clearly identifiable country-of-origin logo now on-pack, showing consumers the range is proudly made in country Australia.

Bulla Dairy Foods has also relaunched its Real Dairy range, with a brand new look and a creamier taste. Using fresh milk and cream collected daily from local farmers, the range is available in Vanilla, Chocolate and a low-GI Light Vanilla for the more health-conscious consumer. The range is made without artificial colours, flavours and gluten.

The contemporary new packaging brings Bulla Real Dairy to life, showing how easy it is to create fun moments to treasure with the whole family. Now with an even creamier taste in every scoop, Real Dairy is sure to delight tastebuds.

“Our new recipe gives Australians a real dairy offering with an unparalleled taste in family favourite flavours that people know and love,” Mr Hickford said. “Everyday Australians have been longstanding supporters of our brand, so we are really excited to bring this delicious new recipe to market.”

RRP: Creamy Classics 2lt tubs, $7.49, six piece multi-packs, $6.99. Real Dairy, $4 (2lt), $7.80 (4lt).

Website: www.bulladairyfoods.com.au.

Stockist inquiries: 1800 001 332.

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