Saturday, June 22, 2024

BWS launches new store format at Bondi Junction

A new BWS store format is bringing convenience and fun to Bondi Junction in Sydney.

BWS Managing Director Scott Davidson says it was a way to find those moments in-between that encourage customers to play.

“Whether it’s the local selection curated to local tastes, or the simplicity of the layout that helps you find what you want without navigating a sea of product, BWS Bondi Junction is an experience worth sharing,” Mr Davidson said.

“This new format gives customers what they want in more ways than one and we are proud to have this concept launched in Bondi Junction.

The store now offers increased refrigeration, new merchandising to make it easy to get in and out, and new displays highlighting new, seasonal and local products offering quick inspiration.

“The new mobile point of sale system means our team can serve you from anywhere in the store and you can pay from wherever you’re standing,” he said.

“Our team has been trained in wine and spirit education meaning they can help you find the perfect drop.

“We also have a focus on sustainability – we have a used box unit to encourage customers to carry their drinks home in used boxes.

Old fixtures and fittings have been replaced with metal ones, making it “the most sustainable commercial material in terms of recycling potential.”

Online pick up is optimised in store, meaning shoppers can browse the entire range online and order ahead with items ready at the door upon arrival.

“You’ll be able to search online or via the app for your favourite drink. You’ll be able to look by price or find something specific like “kosher” and our trained staff will make it easier for you to locate it in store,” Mr Davidson said.

“And finally, nothing says Bondi like the beach or a barbecue with friends. That’s why we’ve had local artist Kentaro Yoshida adorn our space with two bespoke murals, telling the story of our beachside community.”

“When creating the designs for these pillars, I wanted to showcase the local vibe and feeling of Bondi and the surrounding areas,” Mr Yoshida said.

“For one of the pillars, I drew inspiration from Bondi Beach and included details around classic Bondi Beach activities and people.

“The second pillar focused more on a backyard setting, friends and family enjoying everyday Australian activities like BBQing in the backyard, with our iconic city skyline in the distance.

“I also included some hidden moments of my signature characters – be sure to look out for them!” he said.

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