Cadbury Australia has announced the launch of its Cadbury Volunteer Values Awards, a national grants program that will turn the spotlight on Australia’s “behind-the-scenes” sporting heroes.
The announcement forms part of Cadbury’s A Cheer & A Half campaign, which encourages Aussies to support their local sporting clubs via donations and volunteering.
Cadbury will be awarding $175,000 in grants to volunteers and clubs that best embody the 10 sporting values that are featured on the limited-edition, specially designed Cadbury Dairy Milk blocks. These are represented by Adam Goodes (Leader), Ash Barty (Inspiration), Daisy Pearce (Respect), Mark Taylor (Legend), Cedric Dubler (Mate), Sam Bloom (Courage), Simon Clarke (Sportsman), the CommBank Matildas (Team Spirit), and The Wallabies (Purpose).
“We know three million sporting volunteers are the fuel that drives community sports in Australia, but their vital contribution is widely underestimated. This program celebrates the energy and passion volunteers invest in making community sports possible across the country,” says Mondelēz International Vice President Marketing ANZ Paul Chatfield.
“Sporting clubs are often undervalued and need our support now more than ever. We hope to inspire Aussies to show their appreciation and encourage more people to get involved with their local clubs.”
The A Cheer & A Half campaign and the Cadbury Volunteer Values Awards build on Cadbury’s “long and proud” history of supporting Australian sport, including partnerships with the Australian Olympic Committee, Rugby Australia, the Hobart Hurricanes, Commbank Matildas and AFLW.
Whether they’re new to community sports or long-standing veterans, Australian sporting club members can nominate someone they believe embodies a ‘volunteer value’ online at grants.cadburycheerandahalf.com.au. Nominations close on 19 July.
