As part of its new ‘Share The Taste’ campaign, Cadbury is giving away a massive amount of Cadbury Dairy Milk chocolate blocks Australia wide.
Cadbury is hosting a range of immersive consumer experiences around the country from May until July 2018 as part of the campaign. During this time, the company will also be giving away an unprecedented amount of Cadbury Dairy Milk chocolate to encourage all Australians to take the time to enjoy a block of smooth and creamy chocolate with loved ones and create meaningful moments of connection with one another.
In May, Australians far and wide will be able to connect with a loved one, or a new friend, through a virtual game of Choc, Paper, Scissors. In this activation, Cadbury will be popping up digital screens at sites around Australia that will live-stream and connect consumers to another screen in another state or territory. Once the connection has been made, the vending machine will gift both participants a family block of Cadbury Dairy Milk, to ‘Share The Taste’ with their family and friends.
After the Choc, Paper, Scissors activation Cadbury will embark on its national ‘Share The Taste’ tour; stopping in key regional towns to ensure that its Cadbury Dairy Milk giveaway reaches far and wide to different parts of Australia.
Cadbury is also launching a number of new Cadbury Dairy Milk branded products, including the ‘Packed with Yum!’ range, which features shareable family-sized blocks with textures and flavours inspired by popular Cadbury chocolate bars such as Picnic (180g block), Boost (180g block), Moro (180g block) and Crunchie (200g block). The ‘Packed with Yum!’ range hits shelves in May 2018 and will be available in all major Australian supermarkets, retailing at $4.99 per block.