Saturday, June 22, 2024

Cafe style blends spice up brunch

MasterFoods is helping Aussies recreate their favourite brunch occasions from home, with two new cafe-inspired herb and spice blends.

The new MasterFoods Cafe Style range features two products: Everything Eggs Spice Blend (an aromatic seasoning with paprika and chives) and Avocado Smash Spice Blend (a zesty seasoning with parsley and dill).

The launch is a significant milestone for the MasterFoods, marking the first foray for herbs and spices outside of dinner.

“MasterFoods has been expertly blending herbs and spices for over 75 years, with our spice blends helping Aussies transform everyday meals into flavoursome dishes. But this is the first time we have targeted the millennial weekend staple of brunch,” says Mars Food Australia Portfolio Marketing Manager, Rachel Humphrey.

Research by Mars Food Australia, the manufacturer of MasterFoods, has found more and more people are recreating their favourite brunch occasions from home.

“Brunch now accounts for 20% of out of home meal occasions*, with eggs and avocado smash as the signature dishes of the great Aussie brunch,” says MasterFoods Senior Brand Manager Dominique Caruana.

With cost of living on the rise, more Aussies are looking to recreate their favourite meals at home.

“Over the past few years, scratch cooking occasions have nearly doubled**. And with more people working from home these days, a delicious brunch doesn’t have to be only for weekends,” Ms Caruana says.

The new Cafe Style range is vegan friendly, with no artificial colours, flavours or preservatives. It will be available nationally in Coles from 13 June, and in Woolworths from August.


* Food Industry Foresight Group 2020, NPD Group 2020 and Expert Immersions

** Street Bees Tracker Australia: March 2019 – July 2020

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