Backelite, Capgemini’s multi-award-winning digital-design consultancy, officially launched in Australia this week, offering a full suite of digital services to create user-centric experiences for brands.
Capgemini says Backelite’s already strong positioning in the European market delivers services efficiently around the world, with a portfolio of clients globally including Air France, Luxair and Ibis.
Providing Capgemini with expanded capabilities in experience strategy, digital design, prototyping and development, Backelite is known for its ability to design “solutions for humans”, claiming to solve complex business requirements holistically, from concept to delivery.
“The launch of Backelite in the region is a natural extension of our capabilities, leveraging Capgemini’s global footprint, ability to deliver at scale and our deep industry expertise locally to address the growing demand for our digital design and innovation services,” Capgemini Australia and New Zealand CEO Nicolas Aidoud.
The company says Backelite will operate in collaboration with Capgemini’s consulting arm and marks the creation of a powerful new full-service digital offering that will deliver groundbreaking solutions, creating user experiences across websites, tablets, mobiles and wearables.
Susan Beeston, Vice President, Digital Services at Capgemini Australia and New Zealand, will lead Backelite Australia, with a focus on rapid growth and expansion.
Backelite is beneficial for brands seeking an “agency feel” paired with the stability, scale and transformation capabilities of a large commercial organisation, Ms Beeston told Retail World.
“It’s really a relief for clients to be able to engage with one organisation that can provide that end-to-end experience,” she said. “We expect to see continued success because of the portfolio of offers that we can now give to our clients.”
Ms Beeston says Backelite has been brought to the fore of Capgemini’s offering due to a definite shift in power “from organisations to the customer and the end consumer in terms of the information they have, the experience they can demand and how they like their brands to be delivered to them”.
“One of the things that is critical for retailers at the moment is providing consistent experience between in-store and online and best leveraging innovative technology to support that,” she said.
“Backelite understands these needs and can tap into innovations and adapt them as part of our experience designs for those retailers.”
