Cartology has launched a new Client Advisory and Value Creation function for Australia and New Zealand, designed to build deeper long-term relationships with partners.
Led by Ebonie Newman who joined Cartology in 2023, the team will act in a consultancy capacity with a focus on solving long term marketing challenges, identifying emerging client opportunities and creating brand solutions.
Client Partnerships Director, Tony Prentice, says the team plays a critical role in Cartology’s trans-tasman strategy and the ongoing success of its clients.
“The deep relationships with our clients already exist,” he said. “What’s exciting for Cartology and for clients is that as their strategic partner in retail media, we have a dedicated team stepping out of the day to day to focus on long term marketing challenges, identifying emerging client needs, continuity in marketing plans and taking retail media into the future.”
Joining Ms Newman are three Value Creation Leads with diverse backgrounds including Nathan Livingstone who joins Cartology with 20 years of media strategy experience, most recently as Head of Commercial Strategy at News Corp. Forming the rest of the team is Xinyuan Yao who brings deep experience in management consulting, customer strategy and digital transformation, most recently working across the Woolworths Group and Cartology, while Cartology’s Natalie Bosnich boasts global experience working for Tesco in the UK and in a data and analytics consultancy capacity at Quantium.
“I’m excited to have built a strong team, with diversity in capabilities that enable us to centre ourselves around the additional value we can add to our clients,” said Ms Newman, Head of Client Advisory.
“There’s so much emerging opportunity in retail media and I’m looking forward to unlocking this with our client partners to help them achieve their long-term goals, add value to their business and importantly to deliver great experiences for customers.”