The latest issue of the ‘ACRS Omnibus Survey Results’ show that 58 per cent of catalogues delivered to letterboxes are read by Australians, while 54 per cent of respondents preferred print editions over digital (19 per cent).
The same report showed that around 72 per cent of those surveyed used catalogues, and 89 per cent planned to use them in the next 12 months. Three-quarters of printed catalogue readers stated that it was easier to read a catalogue in its physical format.
“Australians read catalogues, Australians prefer catalogues,” Australian Catalogue Association CEO Kellie Northwood said. “They continue to resonate with shoppers who are looking for sales options, current and future, as well as a growing group looking for catalogue vouchers.”
While Australians prefer print catalogues, 82 per cent of read online catalogues, 50 per cent do it every week and six per cent do it daily. The survey found that price comparison is the main driver for catalogue readership (41 per cent), while general information is cited as the next most important reason (35 per cent).