Tuesday, June 25, 2024

Celebrating a decade of Australian Delite

Nutrano Produce Group has unveiled a new marketing campaign to support the 10th season of Australian Delite seedless mandarins.

The campaign is focused on driving Delite as the “ultimate portable snack for busy healthy bodies”.

Cameron Davine, General Manager Sales and Marketing at Nutrano Produce Group, says the use of fun illustrative characters living busy active lives highlights the different occasions for eating mandarins, as well as broadens their appeal to a wider audience.

“Citrus consumption remains strong with Aussies prioritising their health and wellbeing; whether they are looking for vitamin C to boost their immunity or healthy snacking options to fuel their daily lives which are often a hive of activity at home or on the go,” he says.

Delite has become a household favourite, he adds, and this year the brand is expecting to pick 20 million pieces of fruit across its grower network in NSW, Vic and WA.

Expansion plans are also underway to extend availability and to meet the growing consumer demand.

Delite has built a reputation as a premium quality seedless mandarin offering consumers “exceptional eating experience that’s sweet, juicy, and consistently deliver on promise that they are a ‘Delite to the last little bite’”.

The 2021 campaign will continue to amplify the Delite brand exposure throughout the various touch points and convert shoppers at point of purchase instore and online at Woolworths as well as a new revamped website featuring its grower partners.

New season Australian-grown Delite mandarins are available exclusively in Woolworths stores nationwide.

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