Chobani has teamed up with Foodbank and Woolworths to launch two new tubs of Greek yoghurt.
According to Chobani, every tub sold will donate the equivalent of six meals to Australians in need. In particular, the funds will support Foodbank’s Fruit and Vegetable Programs, which facilitate vital donations from the horticulture industry, supplying nutritious produce to Australians in need while also offering a sustainable solution for surplus and out-of-spec products.
“As a food and drinks manufacturer, we have a responsibility to ensure everyone has access to nutritious food,” says Chobani GM ESG & General Counsel Tim Browne. “However, we recognise that understanding the specific needs of communities experiencing food insecurity is complex and requires expertise – that’s where Foodbank comes in.
“Our partnership with Foodbank is more than just a one-off collaboration; it’s a long-term friendship built on a shared mission to use food as a force for good.
“We’re always looking for new and innovative ways to support Foodbank and make a real impact. Through our close working relationship, Foodbank has highlighted the dire shortage of fresh produce, and we’ve tailored this initiative to directly address this need.”
Chobani hopes that this campaign will also encourage other brands to make their own positive impact on individuals and local communities.
“Businesses have the power to effect change and positively impact individuals and communities experiencing hunger,” says Mr Browne.
“Through initiatives like this, we aim to motivate other food and beverage manufacturers, demonstrating how they too can look at new ways to use their platforms to help Aussies in need.”
Chobani’s fundraising yoghurts, available in the variants of Strawberry and Passion Fruit, will be available at Woolworths from the end of February until September.
