Cloud Theory’s “delicious and innovative” marshmallows are now available in Costco stores across Australia.
Founder May Pike discovered a passion for the fluffy treats when she made her first batch of marshmallows using fresh raspberry puree for her son’s first birthday six years ago.
From there, she set up stalls at local farmer’s markets in Adelaide until she decided to pursue Cloud Theory full time in March 2020, just before lockdown.
Ms Pike quit her job in property development and shifted her marshmallow business out of her personal home kitchen to commercial premises.
Recognising the opportunity to offer something unique in the world of marshmallows, she began experimenting with new ingredients and flavours. Her creations included combinations like Lemon Meringue, Cherry Delight, and Peanut Butter Chocolate.
Ms Pike says her popularity surged online, owing to the “captivating aesthetic” of her products. Soon after, she caught the eye of Adelaide’s “top” retail stores, earning coveted spots on their shelves.
A growing demand for Ms Pike’s product led to a significant business partnership and investment, granting access to a state-of-the-art commercial kitchen. This resource allowed her to scale up production and reach Costco.
As the eldest daughter of Cambodian refugees, Ms Pike was witness to her parents’ resilience and determination. Fleeing the horrors of the Khmer Rouge genocide, they embarked on a journey to the US, and through unwavering effort, they carved out a “small but flourishing” doughnut shop business in the heart of Los Angeles.
One of the cherished memories of Ms Pike’s childhood was the weekly trips to Costco with her mother to shop for ingredients and supplies for the doughnut shop.
“Costco truly holds such a special place in my heart and my childhood. My weekly shopping trip with my mum is etched into my memory and I will always associate it with the success of their business. To now showcase my marshmallows in Costco nationally and hopefully globally one day, is a pinch me moment,” she says.
Ms Pike collaborated with the Costco team for several months to create a unique box of Cloud Theory favourites, including Strawberries & Cream, Peanut Butter Chocolate, Cherry Delight, Salted Caramel, Rainbow Unicorn, and Toasted Coconut.