Coco Pops has created the “ultimate breakfast buster” with the launch of the limited-edition Coco Pops Mystery Flavour.
According to the brand, it has engaged in an “extensive and top-secret testing process with the taste, smell and crunch of the new Mystery Flavour ready to be put under the microscope”. To celebrate the launch, Coco Pops is challenging fans with a nationwide competition to Guess the Mystery Flavour, with all correct guesses going into the draw to win $10,000.
“We love creating fun and unique breakfast experiences and the new secret flavour from Coco Pops is sure to excite fans and keep Aussies guessing,” says Kellogg’s Breakfast Lead Dan Bitti.
“Coupled with the competition, we know the Coco Pops Mystery Flavour will be a hit and we can’t wait to hear what fans think the flavour is.”
Coco Pops Mystery Flavour is available exclusively at Coles and independent retailers for a limited time only.
To enter the competition, participants need to try the new product and find the first clue. They can keep a look out for more clues in-store and on the Kellogg AU Facebook (@KelloggAU) and Instagram (@Kelloggsaus) pages. Flavour guesses for a chance to win the $10,000 cash prize can be submitted here.
The Coco Pops flavour and competition winner will be revealed in April.