Coles and the AFL are launching a new program called Coles Healthy Kicks to inspire young Aussies in enjoying healthy and happy lifestyles.
The program kicks off today (10 August) and is an entertaining health and fitness program designed to specifically encourage Aussie children aged 7 to 14 years old, to embrace healthy cooking, mindfulness and exercise.
“Sports provides kids the confidence and capability to be active, setting up strong foundations for a healthier life, with proven long-term physical, psychological, social and cognitive benefits for kids,” explains AFL General Manager of Commercial, Kylie Rogers.
“Footy is the perfect vehicle to deliver an entertaining and educational program at a time when so many children have been isolating or social distancing.”
What’s involved?
The series encourages young viewers to enjoy a healthy lifestyle by taking them inside the Coles Kitchen, where past and present players help cook quick and healthy recipes for kids to try at home.
Useful tips and tricks for improving mental health and wellbeing are also promoted throughout the series.
Coles Chief Marketing Officer, Lisa Ronson says: “We know that as kids grow older, their healthy eating habits can decline.
“Our customer insights show that fewer than one in two pre-teens eat fruit (44%) and fewer than one in five eat vegetables each day (16%).
“We’re proud to support Aussie kids, and hope they love Coles Healthy Kicks as much as we’ve loved creating it.”
Click on the following link to check out the Coles Healthy Kicks program: afl.com.au/HealthyKicks.