Following a national campaign on pork sales, Coles and its pork producers have raised nearly $520,000 to fight Motor Neurone Disease (MND).
FightMND campaign
Coles donated 10 cents from every sale of around 40 different items of Coles Brand pork across more than 800 Coles supermarkets during a six-week fundraising campaign for FightMND.
The fundraising campaign coincided with FightMND’s Big Freeze at the MCG on the Queen’s Birthday holiday and represents a 57 per cent increase on last year, making Coles the biggest corporate donor to the charity.
“Australian pork is one of the most delicious, versatile meats to enjoy at this time of the year and it was great to see so many customers buying Coles Brand fresh pork while also supporting such a worthy cause,” Coles Chief Operating Officer Greg Davis said.
Farmers’ generosity
In support of the campaign, Coles’ Aussie pork farmers also donated to the FightMND foundation during the appeal.
“Through the generosity of Coles, the farmers and the Australian public who purchased fresh pork products throughout the campaign, ‘FightMND’ will now commit the money raised to more world-class research projects to find effective treatments and a cure for MND,” FightMND CEO Jamie Howden said.