Coles says its support of FightMND’s annual Big Freeze campaign has been strengthened through new fundraising initiatives.
For the first time, Coles customers can convert their Flybuys points into donations for FightMND during the Big Freeze 10 campaign concluding on 21 June, with 1000 points equating to a $5 donation for the charity.
The initiative coincides with FightMND’s 10th anniversary of the Big Freeze event in June and Coles’ seventh year of fundraising for the leading motor neurone disease (MND) charity in Australia.
The special 10-year anniversary Big Freeze Beanie is on sale now at Coles for $25 until 21 June. It will also make its debut in over 280 Liquorland, First Choice Liquor Market and Vintage Cellars stores in Victoria, Tasmania, South Australia and Western Australia.
In another first for the campaign, Coles will sell kids’ beanies for $20 in Victoria and Tasmania while Big Freeze Socks will be stocked in Queensland, NSW and Tasmania.
Coles Chief Commercial Officer Anna Croft says the Big Freeze campaign has become the retailer’s single biggest community fundraiser every year.
“The FightMND cause is close to the hearts of many of our customers and team members across Australia and is an important way for Coles to support the health of Australians,” she says.
“We love seeing our customers wearing their Big Freeze Beanie in our stores while they do their shopping in the colder months and our team members’ enthusiasm for getting involved in the campaign with running their own Big Freeze events like ice bucket challenges in stores or with their local sports clubs.”
Pork promotions
In addition to purchasing a beanie, customers can support FightMND by buying a Coles brand Fresh Australian Pork product, with 10¢ from every pack sold going to the cause.
Plus, there will be a double donation of 20¢ on three “award-winning” sow stall free cuts, Coles Australian Pork Shoulder Roast Boneless, Coles Australian Pork Loin Chops Large Tray and Coles Australian Pork 3 Star Mince 500g.
The double donation of 20¢ will also apply for the first time on two additional Coles brand pork products, Coles Entertaining Pork Sausage Rolls 550g and Coles Made Easy Slow Cooked Pork Ribs with BBQ Sauce 650g.
Other initiatives
Peters Ice Cream has launched an exclusive Big Freeze 10 Peters Icy Pole Blue Lemonade eight-pack for the campaign. Together with Coles, Peters will donate $1 from each product sold at Coles supermarkets or Coles Online to FightMND to a maximum of $150,000.
Coles and Mondelēz will donate $1 for every specially marked Cadbury large block to a maximum of $500,000.
Asahi Beverages will also donate 10¢ when customers purchase any Solo or Pepsi Max 1.25lt bottles or any Bubly Sparkling Water eight-pack cans sold at Coles.