Coles has launched a new Harry Potter collectible, promoting eating fresh fruit and vegetables.
Customers will receive a pack of two Magical Discs with every $30 spent in one transaction at Coles. There’s 72 discs to collect, including four special editions plus one rare, with each crafted from 100% FSC certified cardboard.
The collectible is designed for “hours of magical fun”, with four ways to play:
- Collect & Connect (Enchanting Connections). Stack, connect, and construct towers “like a pro architect”.
- Duelling Game (Hogwarts Duel). Use the points on your discs to “out spell” your opponents in wizard duels.
- Stack ‘em & Whack ‘em (Keeper of the Gringotts Vault). Stack your discs and then “slam them down”. Players keep the discs that land face up after each slam.
- Collect and trade. Collect discs to score big for your favourite Hogwarts house.
Shoppers will also have the chance to grow their collection faster by earning a bonus two Disc pack. To qualify, they need to spend $30 and purchase any product from a selection of more than 800 products across 14 participating brands including John West, Nutri Grain, Swiss, Bref, Cold Power, Tamar Valley, Mortein, Praise, Wonder, Finish, Garnier, Perfect Italiano, Coles Simply and Nescafé.
A ‘fresh’ challenge
Alongside the collectibles program, Coles is helping to educate and encourage kids to enjoy the recommended daily serves of fresh fruit and vegetables through the Hogwarts Fresh Food Challenge, where families can race to earn 100 points for their chosen Hogwarts house.
Participants will earn points by eating a variety of fresh fruits and vegetables, each with its own point value.
Coles Chief Customer Officer Amanda McVay says the retailer is thrilled to bring the magic of Harry Potter back to the aisles, to provide customers with entertainment and food education as part of their grocery shop.
“We’re thrilled to offer our customers a truly spellbinding experience with our Magical Disc collection. It’s a perfect mix of fun and collectability, bringing the magic of Harry Potter into everyday life and whether you’re a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, there’s something for everyone to enjoy,” she says.
“ABS data tells us that only 5% of Australian adults and children meet the daily recommended serves of both fruit and vegetables.
“The Hogwarts Fresh Food challenge is all about casting a spell on eating more fresh fruit and vegetables and inspiring kids to enjoy their two and five serves in a fun way. Whether it’s vitamin C-rich strawberries or folate-filled corn, we’re helping families discover the magic of fruit and vegetables.”