Sunday, April 14, 2024

Coles Little Athletics Australia partners with Raw C

Coles Little Athletics Australia has announced a new partnership with hydration brand Raw C.

Announced in the lead-up to the 2024 Coles Australian Little Athletics Championships (ALAC), the partnership between Australian Little Athletics and Raw C will fund seven scholarships.

The Raw C Little Athlete Scholarships for the 2024 Coles ALAC will assist little athletes who are experiencing financial hardship with travel expenses when attending the 2024 Coles Australian Little Athletics Championships in Adelaide (26-28 April).

Funded by Raw C, the scholarships will be independently administered by Sports Excellence Scholarship Fund (SESF) and will be allocated equally to athletes travelling to Adelaide from the ACT, NSW, Queensland, South Australia, Tasmania, Victoria and Western Australia. This is Little Athletics Australia’s second year in partnership with SESF.

The partnership between Coles Little Athletics Australia and Raw C extends to product provision, with all little athletes provided with Raw C’s natural coconut products across the two days of ALAC.

Raw C founder Scott Mendelsohn says Little Athletics holds a special place in his heart.

“With this partnership, our goal is to support more little athletes across the nation in attending the final Championships and realising their full potential,” he says.

“This wouldn’t be possible without the invaluable support and scholarship management provided by SESF and their exceptional team. I look forward to building a lasting partnership with the Little Athletics Australia and SESF team for years to come.”

Coles Little Athletics Australia CEO Myles Foreman adds: “We’re extremely grateful to have Raw C on board this year and helping little Australian athletes achieve their full potential in leading happier and healthier lives.”

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