Coles Local NSW opens – shopper experience improved

The doors have officially opened to Coles Local Rose Bay – the first of Coles’ new look local neighbourhood supermarket in NSW.

Following the opening of Coles Local, in Melbourne’s Hawthorn is another personally designed store to fit the area in which it resides.

This opening marks a new era for supermarket shopping in Sydney, with never-before-seen features including a pick-and-mix bar just for dogs, a macaron, mini gelato and Japanese mochi ice cream parlour, a self-serve coffee and orange juice station, and one of the largest plant-based ranges of any Coles supermarket in New South Wales.

Coles Local supermarkets offer the community a tailored in-store experience, partnering with local butchers, bakers and cafes to offer a bespoke range of high-quality foods designed to meet the needs of local residents.

“Customers want us to make their lives easier, and this store offers our customers the convenience of a supermarket with the range of a specialty store,” says Coles CEO, Steven Cain.

A Rose Bay focus

Coles conducted wide research into the Rose Bay community, finding they are more than twice as likely to choose premium, high quality products than the average Australian shopper. Additionally, they value fresh and health solutions at mealtimes, and are typically aged between 25-44, and don’t have kids.

Coles Local will cater to these time-poor Rose Bay professionals, becoming a destination for health and convenience, offering more than 350 new ready-to-eat products that can be prepared in 30 minutes or less, including restaurant-quality pasta, salads and dinnertime meals from Sydney icon Pasta Pantry.

Additionally, the store features an extensive Kosher range, and products from 35 specialty Sydney producers, including family butchery Field to Fork, whose Bondi and Vaucluse outlets were hit hard by the COVID-19 pandemic.

“We are committed to making a positive difference to the communities in which we operate, and our Rose Bay store helps us to support these small local producers in these difficult times,” says Mr Cain.

The new store also creates 26 new jobs and has partnered with local not-for-profit Print35 who provide employment opportunities for people with disabilities, supplying the store with Kosher serviettes and Jewish-themed greeting cards.

To learn more about the new Coles Local, click here.

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