Coles’ subscription-based service, Coles Plus, has introduced a range of new benefits.
Since launching in February, Coles Plus member numbers have grown “rapidly”. Now, the retailer is offering members unlimited free delivery, including free same day delivery at select stores, for all orders of $50 or more. This is down from the previous minimum of $100.
The offer, says Coles, means customers will be able to save up to $11 per home delivery in the lead up to Christmas.
For $19 a month, Coles Plus members also have exclusive access to a number of benefits, including a priority customer care line and unlimited use of Click&Collect Rapid.
In addition, members will be able to earn double Flybuys points on eligible products.
Coles General Manager Online Commercials Karen Donaldson says the retailer is listening to customer feedback and responding to changing customer needs to tailor the benefits offered to Coles Plus members.
“In the past year we’ve seen more customers adopting a hybrid approach by shopping both in store and online, so it’s important we expand our subscription program to reward those customers in a meaningful way,” she says.
“We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction.
“We recently launched our shoppable Coles app enabling customers to order through the app, view the catalogue, or build their shopping list and then use it to map out their trip to the supermarket aisle-by-aisle.
“By rewarding the loyalty of our digitally-engaged customers both in store and online, it ensures Coles continues to lead anytime, anywhere, anyhow shopping.”