Loyalty program flybuys is teaming up with activity trackers such as Fitbit to reward customers for being active with a 10 per cent discount on all of Coles’ fresh fruit and vegetables.
The ‘Steps to Savings initiative’ will run from September 14 to November 30 and customers will receive a discount on fruit and vegetables (in-store or online) up to five times in the 11-week period each time they log 100,000 steps on their activity tracker.
To further incentivise members to get active, thousands of points are being awarded to the most active steppers, and the highest stepper will win a trip for four to Hawaii. Members will be informed via email when they have recorded 100,000 steps and will be able to use their flybuys cards in stores to unlock their discounts.
flybuys General Manager Adam Story said the initiative is about encouraging healthy behaviour, such as exercise and healthy eating.
“flybuys is always trying to innovate and find new ways to offer relevant rewards to our members, bringing together some of our health partners such as Coles, Fitbit, Medibank, Garmin and Goodlife Health Clubs,” he said. “We hope that it will encourage flybuys members to make healthy choices this spring.”
Coles Marketing Director George Dymond said the initiative was in keeping with Coles’ commitment to provide the highest-quality fresh produce at great value for customers.
“Coles is delighted to be a partner in this initiative, which will encourage customers to enjoy our fresh fruit and vegetables at even better prices,” he said.
A survey of 3,000 people commissioned by Coles and conducted by Ipsos in December 2015 found that one in five Australians own and wear an activity tracker and 40 per cent of Australians place eating more fresh fruit and vegetables as their number one priority for 2016.