Coles has launched its first-ever Summer Treats Buy-Scan-Win promotion, giving Flybuys members the chance to win free ice cream or ice blocks. 
When customers spend $10 or more in store on ice cream or ice blocks and scan their registered Flybuys between 5 February and 4 March, they will score a chance to win a free summer treat instantly at the checkout. Winners can pick up their free treat in the freezer aisle during their next shop or save their selection until 4 April.
The campaign is backed by 10 suppliers — including Bulla, Mars, Unilever, Peters, Cape Byron and Coles’ Own Brand — offering some of Australia’s “most-loved” ice creams and ice blocks.
Coles General Manager Customer Engagement and Loyalty Alice Moncrieff says the campaign isdesigned to surprise and delight customers, and to bring some fun to the weekly shop.
“Summer may be winding down, but at Coles, we believe the season of treating yourself should last a little longer, which is why we’re giving registered Flybuys members an opportunity to scoop up some of their favourite ice cream and ice block brands, for free – as a thank you for shopping in store at Coles,” she says.
“We know our customers love ice cream as an occasional treat and what better way to cool off in the warmer months than with free ice cream — with prizes including classic Magnum, Connoisseur varieties, and decadent Häagen-Dazs tubs, there’s something for everyone to enjoy.”