Coles will be playing “fresh tunes” from homegrown talents all day tomorrow (30 November) to mark the end of Ausmusic Month.
Coles Radio, which is heard not only by customers around the country but also by hundreds of thousands of online listeners at home, is said to “champion” Australian artists as part of regular programming.
During November, however, the retailer has “amped up” the local content even further, with a “special focus” on upcoming Australian artists.
Tomorrow, Coles Radio will cap off the month with an entire day’s worth of programming dedicated to all-Australian music. It will feature the best of our “backyard talent” including “icons” like Kylie Minogue, INXS, Sia, Lime Cordiale and Birds of Tokyo, as well as new, up and coming voices like Coterie, Jordie Ireland and Kyle Pearce.
Coles Chief Marketing Officer Lisa Ronson says the retailer is passionate about supporting Australian music.
“At Coles, it’s really important to us to win together and support Australian artists wherever possible, which is why we’re also delighted to feature the beautiful voice of Australian artist Emily Soon in our latest Christmas campaign, continuing our tradition of championing home-grown musical talent in our marketing campaigns,” she says.
“We have more Australian talent than ever coming through the airwaves and inspiring customers both in and out of the supermarket, and as one of Australia’s favourite commercial digital stations, we’re proud to use our Coles Radio platform to amplify Aussie voices.”