Tuesday, April 23, 2024

Coles ‘amps up’ Aussie music

Coles is celebrating Ausmusic Month by playing more homegrown artists in its supermarkets.

The retailer says it’s a proud supporter of Australian music. This year, Coles has featured songs by Missy Higgins, Dingo Spender, Yirrŋa Yunupiŋu and Emily Soon as part of its TV advertising campaigns.

Coles Radio, which is heard not only by customers around the country but by thousands of online listeners at home, is also said to “champion” Australian artists as part of regular programming.

To celebrate Ausmusic Month, Coles Radio is “amping up” the local content even further throughout November. Coles says there will be a “special focus” on upcoming Australian artists.

Coles Radio will cap off the month with an all-Australian playlist on 30 November featuring the “best of our new backyard talent”.

Coles Chief Marketing Officer Lisa Ronson says the retailer is passionate about supporting Australian music.

“At Coles, it’s really important to us to win together and support Australian artists wherever possible, which is why we’re also delighted to feature the beautiful voice of Australian artist Emily Soon in our latest Christmas campaign, continuing our tradition of championing home-grown musical talent in our marketing campaigns,” she says.

“We have more Australian talent than ever coming through the airwaves and inspiring customers both in and out of the supermarket, and as one of Australia’s favourite commercial digital stations, we’re proud to use our Coles Radio platform to amplify Aussie voices.”

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