The resilience of Australians in facing the unprecedented changes to our lives, our businesses and our economy is the legacy of 2020 – and many of our new behaviours will last driven by how we slowed down, found new ways to engage and interact with one another, and put purpose at the forefront of our lives.
Many of these changes in our behaviour have had significant upsides for the way we live and will continue to define how retail and FMCG must respond as we move into 2021.
IRI’s latest whitepaper “Collaborating in a Brave New World” covers the impact of 2020 on the FMCG sector and what levers brands and retailers need to pull to continue to drive growth in 2021 and beyond.
Download the whitepaper here.