GS1 Australia is rolling out an enhanced visual interface across its National Product Catalogue and Smart Media. The interface will allow users to simply “drag and drop” auto-validated images alongside product master data.
The rollout is said to be a “significant milestone” for current users of both GS1 National Product Catalogue and Smart Media.
The main benefit of the development is that all product master data, on-pack data and images will be consolidated; users will be able to manage product content holistically via one user interface.
This dovetails into retailer requirements, such as Woolworths, who will require all data and images from a single point of entry, into their Partner Hub by early 2022.
GS1 Australia says the introduction of this functionality will provide a streamlined process ensuring the most current data including detailed nutritional information and images are published online for consumers. Other benefits include:
• Compliance with major retailers including Woolworths and Coles
• A simple and easy-to-use interface for suppliers to manage all product information; master data for supermarkets, on-pack data and images for online retail
• Faster and more efficient supply chain data and image delivery to retailer trading partners
• Visual feedback from retailers for items or images
• Dedicated phone and online customer support.
For Amy’s Kitchen Country Manager, Hayley Hutton, the consolidation will enhance the service.
“The main benefit for us is that we will be able to manage all product master data and images in one central location,” she says.
“While we access and maintain data and assets in a single interface, Woolworths will receive all our product information in a single feed.”
