Coca-Cola South Pacific has announced the release of Glaceaufruitdropwater – a low-kilojoule flavoured sparkling water.
Primarily aimed at health conscious females aged 30 or older, Glaceaufruitdropwater is made with natural flavours, blending sparkling springwater with real juice, and is sweetened with a hint of sugar.
The beverage is available in raspberry apple, pomegranate pear and cranberry lime, all available in 500ml serves, while the raspberry and pomegranate pear flavours will also be available in a 1.2lt multiserve.
“Glaceaufruitdropwater is an exciting new product specifically designed for an Australian audience,” Glaceau Brand Manager Gloria Young said. “Research tells us that female water drinkers look for refreshing alternatives when it comes to their drinking repertoire and we have found low-kilojoule products resonate well with this audience.”
The launch will be supported by a targeted customer media campaign, with a strong out-of-home presence and impactful visual and merchandising solutions in-store.
Glaceaufruitdropwater can be bought at IGA now in both 500ml and 1.2lt varieties, with the 500ml bottle also available from convenience outlets.