Thursday, June 20, 2024

Darrell Lea adds chocolate spin on breakfast staple

Iconic Aussie confectionery company, Darrell Lea, and breakfast cereal and snack brand, Kellogg’s have created the new Darrell Lea Crunchy Nut Corn Flakes Chocolate Block.

Continuing Darrell Lea’s classic style of blending delicious ingredients with smooth and creamy chocolate, the Crunchy Nut Corn Flakes Chocolate Block features your favourite Aussie-made Darrell Lea milk chocolate, Kellogg’s Crunchy Nut Corn Flakes®, and peanuts for an extra layer of crunch to every bite.

“Aussies have been starting their mornings with Kellogg’s range of tasty breakfast staples for nearly a century now. As a brand that has similarly been a confectionery staple for close to 100 years, Darrell Lea doesn’t just create new chocolate flavours, we give Aussies experiences they can share with friends and family. Kellogg’s understands our vision for this, and we’re excited to partner with them again on this new chocolate block,” says Darrell Lea Senior Marketing Manager Lili Despotovic.

The exciting new collaboration marks the third time that Darrell Lea and Kellogg’s have joined forces to create tantalising new chocolate treats for Aussies. In September 2022, Darrell Lea and Kellogg’s created the Rice Bubbles Crispy Milk Chocolate Block, followed by the Milk Chocolate Rice Bubbles Balls in February 2023.

“We couldn’t be more excited to collaborate with Darrell Lea to create a new product that is uniquely Australian and blends together two local icons,” says Kellogg’s Breakfast Marketing Manager – Core Breakfast Natasha Sunderland. “We can’t wait to hear what Aussies think of the crunchy new flavour when it hits shelves nationwide.”

The Crunchy Nut Corn Flakes Chocolate Block (RRP AU$5.50) is Australian made, with “100 per cent sustainably sourced cocoa,” and is available nationally at Coles from 12 July, and Woolworths from 19 July.

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