Premium food and lifestyle brand, delicious., has expanded its baking range.
Following the “highly successful” launch of the delicious. baking range late last year, two new mixes – a “decadent” Tiramisu Brownie and an “updated” Carrot Cake – are now available in Woolworths stores nationally. The original range includes Double Choc Mousse Cake, Cookies & Cream Cake, Salted Choc-Chip Cookie Pie and Upside-Down Golden Syrup Banana Cake.
Co-created with GenU, the brand extension offers consumers the ability to create desserts like those found in the pages of delicious., without having to cook from scratch.
delicious. editor-in-chief Samantha Jones says the beautiful products are a natural extension of the delicious. brand ecosystem, building out its portfolio of products and engaging current and new audiences.
“The taste, quality and packaging of the delicious. baking range is resonating strongly with consumers, offering them an elevated product at an accessible price point. Consumers trust the baking expertise and credentials of the delicious. brand,” she says.
“Our Double Choc Mousse Cake is the star performer of the range and is now one of the top selling products in the premium cakes segment in Woolworths stores.”
Ms Jones says delicious. is really excited to extend its partnership with GenU and introduce these two mixes to the range.
“The new products take the baking range to yet another level and strike the perfect balance of having everyday appeal but stand-out taste and quality,” she says.
“Our team of experts have created, and triple-tested, the baking range to deliver sweet treats, cakes and desserts you’ll be proud to show off to family and friends. They’re a really great option when time is tight.”
delicious. has also produced a series of recipe videos to show consumers how to take the mixes to the next level. To watch, visit delicious.com.au/bakingrange.
