Nearly 60,000 entries received for ‘Dilmah’s Dream Escape’, which saw 20 trips given away to Sri Lanka, courtesy of SriLankan Airlines and Resplendent Ceylon.

Dilmah Tea, in collaboration with Seven Network and media agency RCJ has announced that Dilmah’s Dream Escape promotion has closed with a “record-breaking” number of entries, making it the biggest morning TV promotion ever across Sunrise, Weekend Sunrise, and The Morning Show.

Launched to celebrate 40 years of Dilmah in Australia, the campaign captured the imagination of Australians nationwide, offering a chance to win a luxurious escape to Sri Lanka, the home of Dilmah Tea.

While the competition on Seven has now ended, tea lovers still have a chance to win a trip to Sri Lanka by purchasing a specially marked pack of Dilmah tea. Each pack offers a new opportunity to experience the beauty and culture of Sri Lanka.

The campaign also featured a content series hosted by Seven talent Kylie Gillies, bringing the story of Dilmah to life through engaging segments that highlighted the brand’s heritage, values and the versatility of tea.

“Dilmah’s Dream Escape has been an extraordinary commercial success and a brilliant example of what’s possible when content and brand storytelling align,” said Sarah Stinson Director of Morning Television at Seven Network.

“With nearly 60,000 entries and record-breaking engagement across Sunrise, The Morning Show and Weekend Sunrise, this campaign proves the unrivalled power of morning TV to drive audience connection and deliver real results for our partners.”

“Dilmah has always been about sharing the joy of tea with purpose,” said Dilhan C Fernando, Chairman and CEO of Dilmah Tea. “To celebrate 40 years in Australia with a rich content series showing how we make the world a better tea is a wonderful birthday present. To receive such an overwhelming response is deeply meaningful to us.

“We’re thrilled by the incredible response to the campaign,” said Stephen Benrad, Group Operations Director at RCJ. “This milestone reflects the enduring appeal of the Dilmah brand and the ongoing strength of Seven’s morning TV properties.”